6 Ways to Use Social Media to Attract Millennials to Your Business

6 Ways to Use Social Media to Attract Millennials to Your Business

by Katelyn Gainer

Here are six easy-to-implement social media tactics that will draw more millennials to your business.

 

It doesn’t matter if you’re selling a product or service, social media can be one of your strongest tools to growing your brand and business. If you’re looking to engage the demographic that we all constantly hear about, millennials, then look no further than social media to grow your audience in this age demographic.

A study from Deloitte, found 47% of millennials make purchasing decisions influenced by social media. That’s a lot. And it’s a large group you might be potentially be missing out on. To utilize social media and capture the attention of Millennials, keep in mind the following six tips the next time you go online.

Hit the record button

Video can be intimidating but worth it in the long run. A recent study from  HubSpot Research found 54% of consumers want to see videos from brands they support. The great news is it’s easy to do if you have a phone in hand. Are you debuting a new product or have a new office space? Use video to show it off! There are many ways you can get creative to help promote your business. If you’re an event planner who wants to showcase that gala on Saturday or a small business owner debuting your new storefront, grab your phone and capture the moment to share. The facts don’t lie, 64% of users are more likely to buy a product online after watching a video, according to HubSpot. This means you’re more likely to secure new clients after sharing.

Go live

Once you’ve mastered the art of video, try going “Live.” I’m sure you’ve noticed the notifications that pop up on your phone when someone goes live. It’s a great way to capture attention and encourage real time interaction. If you’re introducing a new employee and want your audience to meet them or give your audience a chance to ask questions, utilize the live feature for your audience to follow along, ask questions and listen in real time.

Be consistent

Consistency is key when it comes to building brand awareness and growing your social media audience. There’re a lot of social media suggestions on how often you should be posting. Do a quick Google search and you’ll find anyone recommending posting multiple times to every couple days to once a week. However, there’s no special formula that what works for everyone. Find out what works for you and experiment when you’re posting. If you have days and times that seem to get the most engagement from your audience, continue to post those days. It might take some time but post different times and days to see what works for you. From there take the time to create a social media calendar, it’s a great to way to be consistent and set social media goals for your business.

Be mindful

Don’t forget quality is more important than quantity. As much as it’s important to be consistent, don’t post just for the sake of posting. It’s great to switch it up and post something that is different than your usual post, but ask yourself, “Will my audience be interested in this?” If this answer is no or you’re not sure, I highly recommend refraining from posting.

Get engaged

As much as putting quality content is major part of being successful in social media, it’s as important to be an active participant with your audience and build those online relationships. As most things in life, social media is a two-way street. To take full advantage of what social media can do for your personal brand and business, you must be as engaging as the next person. That means responding to the comment someone left on your most recent Instagram post or following back that new follower.

Have a plan

This might seem like a no-brainer but as a busy business owner you don’t have a ton of time on your hands. Creating social media guidelines and a calendar can do wonders for your business’s social media, while saving you time. Sit down and create a list of goals you’d like to achieve with your social media as well as what content is relevant to your brand. Having a clear outline of how often you would like to post. In addition to how often you should be posting, content aligns with your business is incredibly helpful.

 

 

Katelyn Gainer is the marketing, events and development manager at Engage! Cleveland, a nonprofit whose mission is to attract, engage and retain young, diverse talent to the Greater Cleveland area.

 

 

 

 

 

*This post originally appeared on cose.org. To see the original post, please visit:  http://www.cose.org/Mind%20Your%20Business/Business%20Growth/7%20Marketing%20Tactics%20to%20Know.aspx

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